What is a promo group

A promo group allows you to define all the details for the promotions you want influencers to create and publish for your campaign.

To create a promo group, you need to create one or more promo sets.

Promo set

A promo set is a set of requirements for the promotions you would like influencers to create. These include:

1. Promo format: It refers to the type of content you want influencers to create for your campaign (image, check-in, live stream, video, reel, short)
2. Promo platform: It is a social media platform where your influencer will publish the promotional content for your campaign (Facebook, YouTube, Instagram, TikTok, Twitch)
3. Promo type: It refers to the specific details of your chosen promo format (image, video, story, live stream, etc.). For example, if you choose a video, short, story, or live stream, you can set the maximum and minimum time duration for the promotion. If you select an image format, you can set the number of images you need for the promotion. When you select the promo type, the description will be automatically updated to give you more details associated to the promo type. This is an important step, as it helps the influencer create content that matches your expectations and budget.
4. Influencer followers range: It refers to the followers range an influencer must have to be eligible for your promo set. You can set a specific follower range or allow our AI to automatically optimise influencer selection based on performance.

Promo group

To create a promo group:

1. Create a campaign
2. Go to ‘Promo Group’ section
3. Click ‘Edit Promo Group’
4. Create one or more promo set for your campaign by creating
   1. Promo format
   2. Promo platform
   3. Promo type
   4. Influencer followers range

Once set up, the AI will assign each promo set to suitable influencers, who will create and publish unique content for your campaign.