The budget ‘Auto-optimise' feature uses AI-driven performance forecasts to automatically distribute your budget to the channels and formats that will deliver the best results
To activate ‘Auto-optimisation’ feature, you need to follow the below steps:
- Create a campaign and go to the ‘Promo group’ section
- Set up a promo group with at least 2 promo sets
- Set the budget for your campaign
- Turn on the toggle to enable the ‘Auto Optimise' feature
- Set the percentage of budget you want AI to optimise for you. By choosing this option, the amount of budget that is not used by AI auto-optimisation will be equally split between the promo sets defined for a promo group
- Check out the expected reach according to your budget settings