The Minimum Budget is the amount required to launch your campaign successfully. It ensures that all your selected promo sets and targeting criteria are fully covered in the budget.
This budget is calculated based on the specific requirements of your campaign, representing the lowest possible investment needed to publish your campaign as intended.
Why is it important?
If your budget falls below this threshold, your campaign will not have necessary resources to function properly. This can lead to:
- Insufficient influencer allocation: Your budget may fall short in engaging the right influencers to execute your campaign effectively.
- Reduced reach and engagement: With fewer influencers, your campaign’s visibility and overall performance will be significantly limited.
- Delays or inability to launch: A budget too low may prevent your campaign from going live, as it wouldn’t meet the required minimum investment.
To help you make informed decisions, we provide a detailed budget breakdown, showing exactly how the Minimum Budget is estimated for each promo set and targeting criteria. From there, you can either proceed with the recommended budget or adjust your promo sets based on your available investment.
This ensures your campaign runs seamlessly, delivering the desired results without compromising effectiveness.