It is the recommended amount to maximise your campaign’s impact. It is tailored specifically to your selected promo sets, targeting criteria, and campaign goals, ensuring your campaign operates at its full potential.
While the Minimum Budget meets the basic requirements to keep your campaign running, the Ideal Budget is strategically designed to:
- Maximise reach and visibility
- Enhance campaign performance, boosting engagement and conversions
- Ensure the most efficient use of your budget
By selecting the Ideal Budget, you ensure your campaign has the optimal allocation to drive the best possible results. However, you always have the flexibility to adjust your budget based on your strategy and goals.