Influencer marketing has a lot of power in today’s economy, so it’s no wonder that businesses across the globe are trying to get onboard. In fact, we consider it a crucial part of your marketing strategy. Let’s take a look at five reasons that it works so well.
1. The price
Perhaps the biggest reason that influencer marketing is so attractive is its cost. It might sound like a costly venture, but that couldn’t be further from the truth. With returns of $6 possible for every dollar spent, this strategy is incredibly cost-effective if done well.
Why? Because businesses have the ability to try new things, take risks, make mistakes, test and analyze, and try again. Influencer marketing moves away from targeted ads to suggestions and word of mouth marketing from audiences’ peers to help encourage conversions.
2. Its historical beginnings
The origins of influencer marketing go back hundreds of years, to influential figures like those rooted in royalty and religion. Its exact beginnings are unknown, but cases like the rise in popularity of Josiah Wedgwood and his company (a fine china, porcelain, and luxury accessories manufacturer established in the mid 1700s) show us that recommendations from popular figures have always had the power to persuade. Simply put, that power remains in the hands of influencers that are popular in your industry!
3. The power of social media
Influencers and social media go hand in hand. When you combine the two, creating incredible marketing campaigns is easy. From detailed audience targeting and analytics to the ability to engage and convert the right people at the right time, using influencers to power your marketing campaigns is a smart choice.
4. Its authenticity
Influencers are masters of their niche, meaning that you don’t have to take the time to devise content strategies that will engage your audience. Influencers know how to connect with their audiences, using the trust they have built up to encourage them to view brands in a positive light. This builds brand trust, authenticity and word of mouth marketing.
5. Its efficiency
Influencer marketing allows businesses to use multiple channels and collaborate with popular personalities to convey their message, rather than managing a sales team to directly reach out to every single prospect. As mentioned before, influencers move away from the traditional salesy marketing methods to engage and convert using their niche-specific expertise and authentic views.
Influencer marketing is the future of marketing. At AtisfyReach, we give you the power to create engaging campaigns in a fraction of the time using our exclusive AI and machine learning algorithm that ensures you are connected with the right influencers at the right prices every time. What are you waiting for? Make your marketing matter today with AtisfyReach.