First, let’s start off by answering the question “what is an influencer?” An influencer is someone who has the power to affect the buying behavior of a set audience, often in a particular niche, due to their knowledge and/or experience in that field. These personalities usually have a dedicated following on a social media platform with whom they actively engage, meaning that influencer marketing is more like word of mouth marketing than direct advertising.
Influencer marketing refers to any type of marketing campaign in which a company works with an influencer and their channel. Influencers are powerful promoters because they have passionate followers that usually belong to a particular niche, meaning that businesses benefit when the influencer shares their content or mentions them on their posts. This kind of exposure places brands directly in front of their target audience in a natural and powerful way to increase visibility and boost sales.
“But why does it work?”, you may be asking yourself. The answer to this is simple! It’s not because of the number of followers an influencer has or the amount of content they create. No, it’s because of the close, trusted relationship they build with their followers.
Don’t think you need to spend a lot of money either! Influencer marketing isn’t all celebrities and expensive campaigns. Did you know that micro-influencers (usually individuals with an audience of between 10,000 and 100,000) actually have a much better return and engagement level for your spend? These personalities are usually quite affordable, meaning that many businesses have access to their services. Read more about why influencer marketing is so effective here.
There are many different types of campaigns you can carry out here on Atisfyreach, and many different influencers that you can work with! Our platform uses the latest machine learning and AI to ensure that you’re always matched with the best fit contenders for your needs. Find out more about how we match you with the right influencers here.