What is single-platform content and how does it work

It’s a type of content where you ask influencers to create content for a specific platform to target a focused audience.

How does it work?

To set this up, start by adding:

1. Platform (i.e., Instagram, Facebook, YouTube, TikTok, Twitch)
2. Influencer’s follower range
3. Content format (e.g., Video, Image, Live, Reels)
4. Enable Content review, if required.
5. Add instructions and hashtag(s), collaborator(s), and account tag(s)/mention(s) for influencers to use.
6. Upload all essential campaign assets for influencers, such as logos, imagery, PDFs, etc.

Note: Single-platform content can be combined with cross-posted content, but not with user-generated content.