What is budget allocation?
Budget allocation determines how your influencer campaign budget is distributed across the different content types in your campaign. There are two ways to allocate it: AI-allocation or manual allocation.
How to set your budget allocation (Influencer marketing campaigns)
Choose the method that best fits your goals, both are designed to help you maximise the impact of your campaign.
- AI-allocation: Set the percentage of your influencer campaign budget that AI allocates to the best-performing content types. The remaining budget (excluding boosting budget) is then distributed among all content types.
- Manual allocation: Allocate the budget (excluding boosting budget) manually across the different content types, according to your preferences.
Note:
- Budget allocation is available only when multiple content types are added, but you can still create a campaign with one content type.
- AI-allocation isn't available for UGC campaigns. Budget allocation must be done manually for these campaigns.
- Budget allocation isn't available for Affiliate campaigns, since their budget is based on commission rates rather than a fixed amount.