Dashboard campaign metrics: What they mean and how to use them

Campaign level

• Campaign name: This is the name of your campaign, chosen when you made it during the campaign creation process. It’s best to pick something memorable or distinguishable to differentiate your campaigns.
• Goal: The primary goal of your campaign, chosen when you created it. There are three possible goals available in AtisfyReach: awareness, engagement, and conversions. Awareness is aimed at gathering more attention and visibility for your brand/product, engagement is aimed at connecting with and getting responses from your target audience, and conversions focuses on transforming engaged users into paying customers.
• Gender: The primary gender selected for your influencers. Based on influencer/audience alignment, your target audience will likely be the same gender.
• Age: The age bracket you wish for your assigned influencers to fall in. Based on influencer/audience alignment, your target audience will likely be of a similar age bracket.
• Duration: Shows the start and end date of your campaign. Follow this metric alongside the others presented for your campaign to track your progress.
• Location: The geographical location of the influencers you’re partnering with. Much of your target audience will also fall within this location, but this will vary as you partner with bigger influencers. If you chose not to add a location during the campaign creation process, this column will say “global”.
• Status: The current lifecycle stage of the campaign. This section will show you what stage your campaign is currently at including if it’s been launched or is complete.
• Formats: A format is the type of content you want influencers to create for your campaign. Formats on AtisfyReach include Images, Videos, Story, Shorts, Reel, Live stream, and check-ins.
• Platforms: The number of different social media platforms your campaign is targeting. There are five platforms you can use on AtisfyReach — Facebook, Instagram, YouTube, Twitch, and TikTok.
• Impact: The total impact at the campaign level in terms of reach and various other metrics based on the influencer’s relevance to your brand and their performance. The higher this metric is, the better your influencers’ relevance to your brand, audience, and product offerings.
• Partners: The number of influencers who have accepted the partnership offer for your campaign. This metric does not include the number of influencers your campaign was offered to, only the number that accepted the contract.
• Influencer campaign budget: The total amount of spend you have allocated for your influencer campaign, set during the campaign creation process. This number is static and will not change.
• Budget completion %: The percentage of your total allocated influencer campaign budget that has been spent so far on your campaign. Use this figure to track your spending and measure your results.
• Clicks: The total clicks by your audience on your campaign URL. This metric is reflected across your entire campaign, for all posts published by your influencers. You can only include one link per campaign.
• Cost per click: The average cost for each link click in your campaign. This metric is a summary of how your spend has been allocated per audience click. The higher the number of clicks, the lower your cost per click will be in relation to your budget.
• Aggregated cost per click: The aggregated average cost per link click from your audience for your campaign. This is the breakdown of your total spend divided across each click you received. If your budget was $1000 and you received 2 clicks on day 1, your aggregated cost per click would be $500. If you received another 2 clicks on day 2, your aggregated cost per click would be $250. If you received no clicks on day 3 but another 2 clicks on day 4, your aggregated cost per click would still be $250 on day 3, but then change to $125 on day 4.
• Engagement: The number of reactions, comments, and shares for your campaign. This metric calculates the number of times someone interacted with your campaign’s posts. It doesn’t include views.
• Reach: This metric shows the total number of views generated for your campaign, meaning the number of times your post appeared on the feed of your target audience. This does not reflect the engagement or number of conversions you received. This metric is very valuable for brands with an awareness goal.
• Cost per reach: The ratio between the total amount spent and the total number of people reached at the campaign level. (present as on the dashboard in product).
• Estimated impressions: This is the estimated total number of times your content appears on a user’s screen, regardless of whether it was clicked, liked, or engaged with.
• Engagement rate by reach: formerly known as ‘Engagement Rate’, is the percentage of users who interacted with the content through reactions, comments, shares, etc., relative to the total number of people who viewed that content. Due to Twitch API limitations, this metric is not available for Twitch promotions.
• Engagement rate by followers: The percentage of users who interacted with the content through reactions, comments, shares, etc., relative to the total number of followers. Due to Twitch API limitations, this metric is not available for Twitch promotions.
• Cost per engagement: The ratio between the total amount spent and the total engagement generated at the campaign level. Due to Twitch API limitations, this metric is not available for Twitch promotions (present as on the dashboard in product).

Format

This is the second level of a campaign on your dashboard, meaning that every metric that appears here relates to the formats used within your campaign (the campaign that you selected in the previous level). Formats you can choose from: check-ins, Images, Live stream, Shorts, Story, Reels, and Videos.

• % of spend: The percentage of the overall campaign spend that has been used by each content type so far. This percentage is divided across the contents you have selected, depending on your allocation settings, chosen when you created your campaign.
• Platforms: The number of social media platforms selected for this format. Some formats aren’t available on the AtisfyReach social media platforms, such as check-ins on Twitch.
• Duration/types: It refers to the specific details of your chosen format (Image, Video, Story, Live stream, Check-in etc.), such as 1 post with accompanying text or a 10 minute gameplay video.
• Impact: The total impact in terms of reach and various other metrics based on the influencer’s relevance to your brand and their performance. The higher this metric is, the better your influencers’ relevance to your brand, audience, and product offerings.
• Partners: The number of influencers who have accepted the offer for each content type. This isn’t the total number of influencers that have partnered with your brand, just those that will be making the selected contents for you.
• Clicks: The total number of clicks on your campaign URL for each format. This metric helps you track which formats performed best for your campaign, allowing you to optimise in future.
• Cost per click: The average cost per click for each format. This metric is a summary of how your spend has been allocated per audience click per format. The higher the number of clicks, the lower your cost per click will be in relation to your budget. Use this column to see which formats have the best performance in terms of your budget spend and number of clicks.
• Aggregated cost per click: The aggregated average cost per click for each format. This is the breakdown of your total spend divided across each click you received for each of your formats. See the detailed breakdown of how aggregated cost per click works here [link back to first explanation - anchor link].
• Reach: This metric shows the total number of views generated for each format, meaning the number of times your post appeared on the feed of your target audience. This does not reflect the engagement or number of conversions these formats received. This metric is very valuable for brands with an awareness goal.
• Estimated impressions: This is the estimated total number of times the content for each format appears on a user’s screen, regardless of whether it was clicked, liked, or engaged with.
• Engagement: The number of reactions, comments, and shares for each format. This metric calculates the number of times someone interacted with each type of format in your campaign. It doesn’t include views.

Platform level

This is the third level of a campaign on your dashboard, meaning that every metric that appears here relates to the platforms used (e.g. Instagram and Facebook) for a specific format (e.g. Image, that you selected in the previous level). Please bear this in mind as you read through the metric explanations.

• Amount spent: The amount of your budget that has been spent for each social media platform for the format you selected in the previous level. Formats that cannot appear on platforms (like check-ins on Twitch) will not appear at this level if you have them in your campaign.
• % of spend: The percentage of the overall campaign spend that has been used by each platform so far. This percentage is divided across the formats you have selected, depending on your allocation settings, chosen when you created your campaign.
• Duration/types: The number of selected duration/types for each social media platform. As you already selected a format (e.g. Image) on the previous level to get to the platform level, this will show you how many you have of that type for each platform.
• Impact: Measures the total impact at the social media platform level in terms of reach and various other metrics based on the influencer’s relevance to your brand and their performance.
• Partners: The number of influencers who have accepted the offer to create your previously selected format for each social media platform.
• Clicks: The total clicks on your campaign URL per format for each social media platform. This metric helps you track which platforms and formats performed best for your campaign, allowing you to optimise in future.
• Cost per click: The average cost per click for each social media platform. This metric is a summary of how your spend has been allocated per audience click per format for the platforms they’re available on. The higher the number of clicks, the lower your cost per click will be in relation to your budget. Use this column to see which platforms have the best performance in terms of your budget spend and number of clicks.
• Aggregated cost per click: The aggregated average cost per click for each social media platform. This is the breakdown of your total spend divided across each click you received for your previously selected format at a platform level. If your budget was $1000 and you received 2 clicks on day 1, your aggregated cost per click would be $500. If you received another 2 clicks on day 2, your aggregated cost per click would be $250. If you received no clicks on day 3 but another 2 clicks on day 4, your aggregated cost per click would still be $250 on day 3, but then change to $125 on day 4.
• Reach: This metric shows the total number of views generated for each social media platform, meaning the number of times your posts on them appeared on the feed of your target audience. This does not reflect the engagement or number of conversions these formats received. This metric is very valuable for brands with an awareness goal.
• Estimated impressions: This is the estimated total number of times the content for each social media platform appears on a user’s screen, regardless of whether it was clicked, liked, or engaged with.
• Engagement: The number of reactions, comments, and shares for each social media platform. This metric calculates the number of times someone interacted with your selected format on each of your platforms. It doesn’t include views.

Duration/type

This is the fourth level of a campaign on your dashboard, meaning that every metric that appears here relates to the duration/types (e.g. a single Instagram image post with text) used at a platform level (e.g. Instagram, that you selected in the previous level) for a specific format (e.g. Image, that you selected in the second level). Please bear this in mind as you read through the metric explanations.

• Content type: The number of contents executed for each duration/type. This metric shows you how many influencers have been allocated for and completed work for each content type (duration/type).
• % of spend: The percentage of the overall campaign spend so far that has been consumed by each duration/type for the format and platform you selected in the previous levels.
• Partnership interactions: See how many people this duration/type was offered to. This number shows only the number of influencers that each duration/type was offered to, and doesn’t indicate who has accepted the job (you can find this metric as a percentage under “partnership acceptance rate”).
• Partnership acceptance rate: The percentage of partnerships accepted by influencers out of the total offered partnerships. This is broken down by the duration/type you chose for the platform selected previously.
• Clicks: This metric counts the total clicks made on your campaign URL, and includes multiple clicks by the same person. Use this metric to determine how effective each duration/type has been for your campaign.
• Cost per click: The total average cost per click for each duration/type at this stage in your campaign. The higher the number of clicks, the lower your cost per click will be in relation to your budget. Use this column to see which duration/type have the best performance in terms of your budget spend and number of clicks.
• Aggregated cost per click: The aggregated average cost per click for each duration/type. This is the breakdown of your total spend divided across each click you received for each of your duration/type. If your budget was $1000 and you received 2 clicks on day 1, your aggregated cost per click would be $500. If you received another 2 clicks on day 2, your aggregated cost per click would be $250. If you received no clicks on day 3 but another 2 clicks on day 4, your aggregated cost per click would still be $250 on day 3, but then change to $125 on day 4.
• Reach: This metric shows the total number of views generated for each duration/type, meaning the number of times each type appeared on the feed of your target audience. This does not reflect the engagement or number of conversions these formats received. This metric is very valuable for brands with an awareness goal.
• Estimated impressions: This is the estimated total number of times the content for each duration/type appears on a user’s screen, regardless of whether it was clicked, liked, or engaged with.
• Engagement: The number of reactions, comments, and shares for each duration/type. This metric calculates the number of times someone interacted with your selected duration/type for the levels you previously selected. It doesn’t include views.

Content level

The fifth and final level of your campaign analysis, these metrics show your performance for each individual content type depending on the selections you made in the previous levels. Please bear this in mind as you read through the metric explanations.

• Views: The number of views generated for each individual content type. Use this metric to see which of your influencer's promotion got the most presence on your audience's feeds.
• Clicks: The number of clicks on your campaign URL for each content type made by your influencer. Use this metric to see which contents performed the best.
• Engagement: The number of reactions, comments, shares for each content type made by your influencer. This metric is valuable for seeing which posts encouraged the most attention.
• Reactions: The number of reactions (e.g. likes) for each content type made by your influencer. This metric is valuable for seeing which posts encouraged the most attention.
• Estimated impressions: This is the estimated total number of times each content type appears on a user’s screen, regardless of whether it was clicked, liked, or engaged with.
• Cost per click: The average cost per click for each content type made by your influencer. Use this to track exactly which posts achieved the lowest cost.
• Aggregated cost per click: The aggregated average cost per click for each content type made by your influencer. This is the breakdown of your total spend divided across each click you received for each of your content types. If your budget was $1000 and you received 2 clicks on day 1, your aggregated cost per click would be $500. If you received another 2 clicks on day 2, your aggregated cost per click would be $250. If you received no clicks on day 3 but another 2 clicks on day 4, your aggregated cost per click would still be $250 on day 3, but then change to $125 on day 4.
• Cost per view: The average cost per view for each content type made by your influencer. Measure this against your cost per click to see which contents performed the best.
• Aggregated cost per view: The aggregated average cost per view for each content type made by your influencer. This follows a similar formula to the aggregated cost per click, which you can view above.
• Influencer contract: A direct link to the influencer’s contract with your brand made by your influencer.
• Time remaining: Shows the remaining time for completion of the content type made by your influencer. This column will also show if the content has been completed.