As part of the campaign creation process on our platform, you will need to set up the targeting criteria for your campaign.
This enables our AI system to identify the most suitable influencers, ensuring that your campaign reaches the right audience and maximises impact, engagement, and ROI.
- Gender: Select a specific gender or keep it open to all
- Age: Choose an age range that aligns with your campaign goals
- Location: Add one or more locations, or leave the field blank to include global influencers, helping your brand reach a broader audience
- Publishing language: Add a language for the influencer to create campaign content in
- Targeting interests: Select a niche and use subcategories to ensure you get matched with the right influencers
- Keywords for influencers: Add specific keywords to further refine the AI matchmaking process