On our platform, there are two options for allocating the influencer campaign budget: manual allocation or AI-allocation.
AI-allocation: You can set the percentage of your influencer campaign budget that AI allocates to the best performing content type. The remaining budget (excluding boosting budget) is then distributed among all contents.
Manual allocation: You can choose to allocate the budget (excluding boosting budget) manually across the different content types according to your preferences.
Both methods are designed to help you maximise the impact of your campaign. Choose the one that best fits your goals.
Note: Budget allocation is only available when multiple content types are selected. You can still create and publish a campaign with a single content type.