Campaign budget
The total campaign budget includes everything you spend on your influencer campaign and, if selected, your boosting budget for paid ads.
When setting up your campaign budget, you will need to provide:
- Currency: Select the currency (USD, SGD) you want to use for your campaign budget.
- Influencer campaign budget: The budget allocated to run your influencer campaign.
- Boosting budget: If you have enabled content boosting, add the budget you want to allocate for promoting top-performing influencer content as paid ads.
Budget allocation
Budget allocation defines how your influencer campaign budget is distributed across your content types. There are two allocation methods available:
- AI allocation
Set the percentage of your influencer campaign budget that AI allocates to the best-performing content type. The remaining budget is then distributed among all other content types. - Manual allocation
Allocate your influencer campaign budget manually across the different content types according to your preferences.
Both methods are designed to help you maximise the impact of your campaign. Choose the one that best fits your goals.
Note: Budget allocation is only available when multiple content types are selected. You can still create and publish a campaign with a single content type.
Estimated campaign performance
Once you have entered your budget details, you will be able to see estimated performance metrics for your campaign:
Estimated organic performance metrics: Impressions, reach, and engagement rate.
Number of influencers: Estimated number of influencers to support your campaign.
Estimated boosting performance metrics (if boosting is selected): Impressions, engagement, and clicks.
These estimates help you make informed decisions about your budget before launching your campaign.