What is a campaign type?
A campaign type defines how you want to work with influencers and how your campaign will be structured. Selecting the right campaign type helps our AI match you with the most suitable influencers for your goals.
Available campaign types:
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Influencer marketing campaign
The campaign will focus on partnering with influencers to reach their follower base. Influencers will create and publish content directly on their own social media channels to promote your campaign.
Best for: Brands looking to expand their reach and build credibility through influencers.
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User-generated content (UGC) campaign
The campaign will focus on inviting influencers to create content for your brand. The content created is owned by you and can be used across your own social media, website, and other marketing channels.
Best for: Brands looking to build a collection of owned content they can repurpose across multiple channels and use in ads.
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Affiliate marketing campaign (coming soon)
The campaign will focus on partnering with influencers who will promote your brand with a unique tracking link or promo code. Influencers are paid based on the sales generated through these links or codes.Best for: Brands looking to drive direct sales.
How to select a campaign type
When creating a campaign, you will be asked to select a campaign type before setting up your campaign details. Select the type that best suits your campaign goals and click Next to proceed.
For more details on creating a campaign, read this article.