Content requirements for influencer marketing campaigns

What are content requirements?
Content requirements define the specifics of the content influencers will create for your influencer marketing campaign. This includes the platform, format, follower range, campaign brief, and any additional details influencers need to follow.

Setting clear content requirements helps our AI match you with the right influencers and ensures the content created aligns with your campaign goals.

How to add content requirements
When creating a campaign, go to the Content requirements section under the Campaign requirements page. Click + Add to open the content requirements page.

1. Select a platform
   Choose the platform where influencers will publish content (Facebook, Instagram, YouTube, Twitch, or TikTok).
2. Choose a format
   Select the format of content influencers will create, such as a Reel 10–60 seconds, Video 5+ minutes, Story 10+ seconds, single or carousel Image, Live 1, 2, 3, or 4 hours, or Check in location. Each platform has its own set of supported formats.
3. Set the influencer follower range
   Choose the follower range of the influencers you want for this campaign:
   Pico (200–1K), Nano (1K–10K), Micro (10K–100K), Mega (100K–1M), Celebrity (1M+).
   If you're not sure which range is right for your campaign, select Let AI choose and our AI will analyse influencers across all follower sizes to identify the ones that best fit your campaign goal.
4. Select content review (optional)
   Select Content review if you want to review and approve content before influencers publish it on their socials. If this is turned off, influencers can publish content without a review.

5. Select cross-posting (optional)
   If you want influencers to publish the same content across multiple platforms, toggle on Cross-post the content.

   Primary content: The content created for the platform and format you selected in steps 1 and 2 is your primary content.

   Cross-posted content: Select the additional platforms and formats you want the primary content cross-posted to. The available platforms and formats for cross-posting will be based on your primary content selection.

6. Add your campaign brief
   The information you provide here guides influencers in creating content that aligns with your campaign goals and brand expectations.
   Creative brief: Describe what influencers should and shouldn't include in their photo(s) or video(s).
   Caption brief: Describe what influencers should and shouldn't mention in their caption.
   Post tags: Based on the selected platforms, you can also add hashtags, collaborators, tags, and mentions you want influencers to include in their posts.
7. Add additional instructions (for cross-posted platforms)
   If you've turned on cross-posting, add any additional instructions specific to the platforms in this section.
8. Add media files (optional)
   Upload any essential campaign assets influencers may need, such as your logo, product imagery, or reference PDFs.

Once you've added your content requirements, they'll appear in the Content requirements list on the campaign requirements page. You can edit or delete any content requirement, or add more content requirements for the campaign.