What is estimated campaign performance?
Estimated campaign performance is a projection of how your campaign is likely to perform, based on the budget and requirements you've set.
Once you've entered a valid influencer and boosting budget, you'll be able to view these estimated performance metrics for your campaign. These estimates help you make informed decisions about your budget before launching your campaign.
What you’ll see
- Estimated organic performance metrics: Impressions, reach, and engagement rate.
- Number of influencers: Estimated number of influencers to support your campaign.
- Estimated boosting performance metrics (if boosting is selected): Impressions, engagement, and clicks.
Note: The influencer selection package you choose can affect your estimated performance metrics. AI selection is optimised to give you the strongest potential performance, since AI has full flexibility to choose the best-matched influencers. With Hybrid and Pre-selection, you are involved in shortlisting profiles, which may influence the campaign’s expected results.
For the best results, we recommend AI selection, but you can choose the package that best fits your needs.