What is a UGC campaign?
A UGC campaign let’s you invite influencers to create content for your brand. The content created is owned by you and can be used across your own social media, website, and other marketing channels.
How to create a UGC campaign?
Go to Campaigns and click + Create Campaign. Select User-generated content as your campaign type, then follow the steps below.
Step 1: Add campaign details
Add the basic information about your campaign.
- Campaign name: Give your campaign a clear and descriptive name.
- Campaign goal: Select what you want to achieve (Awareness, Engagement, or Conversion).
- Campaign focus: Choose the category that best describes your campaign (Product or service, Event or experience, or Custom). Learn more.
Step 2: Add influencer requirements
Define the type of influencers you want for your campaign. Our AI uses this information to match you with the most suitable influencers. Learn more.
Step 3: Add campaign requirements
Set the content requirements, campaign budget, and campaign duration
- Content requirements: Add format, duration/type, number of content formats, creative brief, and any additional details. Learn more.
- Influencer selection package: Choose how much control you want over influencer selection for your campaign, from fully AI-automated to fully hands-on. Learn more.
- Campaign budget: Set your campaign budget. This is calculated based on your campaign's specific requirements and reflects the lowest investment needed to launch it as intended. Learn more.
- Budget allocation: Allocate a percentage of your influencer campaign budget across the selected content types based on your preferences. Learn more.
- Campaign duration: Set the content submission start and end dates for your campaign. Learn more.
- Auto-extension: Enable auto-extension to automatically extend your campaign duration if budget remains at the end date, increasing your chances of maximising results. Learn more.
Step 4: Add contract terms
Select the brand safety rules and campaign terms and conditions that influencers must follow for your campaign. This helps ensure all content created is consistent with your brand and campaign objectives. Learn more.
Step 5: Review and launch
Before launching your campaign, review all the details you've added across each step. If everything looks good, proceed to payment to launch your campaign.
Once payment is processed, your campaign goes live and you can sit back. Our AI takes care of the rest, finding the best influencers for your campaign and keeping it on track to finish within the expected timeline.
What are you waiting for? Create your campaign with us to achieve the best results.