What are influencer requirements?
Influencer requirements define the type of influencers you want for your campaign. Setting clear influencer requirements helps our AI match you with the most suitable influencers based on your preferences.
The fields available depend on your campaign type. Influencer marketing, UGC, and Other (platform/website) affiliate campaigns let you set detailed influencer profile requirements. Some campaign types, such as TikTok affiliate campaigns, instead ask you to define the audience you want to reach, since influencers are matched differently on that platform. Always refer to the fields shown on your campaign creation screen, as these may vary by campaign type.
How to set up your influencer requirements [Influencer marketing, UGC, and Other (platform/website) affiliate channel]
- Gender: Select the gender of the influencers you want for your campaign. If you have no gender preference, select Open to all.
- Age group: Select the age group of the influencers you want for your campaign. You can select multiple age groups.
- Content language: Select the language in which influencers should create content for your campaign. This ensures the content reaches the right audience in the right language.
- Countries: Select the countries where you want your influencers to be based. You can select multiple countries.
- Target specific city (optional): If you want to target influencers in a specific city within a selected country, enable this option and add the city name.
- Influencer niche: Select the content categories that best match your campaign. This helps our AI identify influencers who regularly create content relevant to your brand and audience.
- Describe your ideal influencer: Describe the type of influencer you're looking for. Our AI uses this description - including their style, aesthetic, personality, or any other preferences - to find the most suitable influencers.
- Exclude influencers: If you want to exclude influencers who've worked with competitor brands or used specific hashtags, enable this toggle, then add the competitor brand names and/or hashtags you want to exclude.
How to set up your influencer requirements [TikTok affiliate channel]
For TikTok Affiliate channel campaigns, you define the audience you want to reach through influencers, rather than setting individual influencer profile requirements.
- Audience gender: Select the gender of the influencer’s audience. If you have no preference, select Open to all.
- Audience age group: Select the age group of the influencer’s audience you want to reach. You can select multiple age groups.
Once you've set your influencer requirements, click Save and Continue to proceed to Campaign requirements.