What is campaign focus?
Campaign focus is the category that best describes what your campaign is promoting. Selecting the right campaign focus helps our AI identify the most suitable influencers for your campaign.
There are three campaign focus options to choose from:
- Product or service: The campaign will feature a specific product or service for influencers to promote. Influencers will create content showcasing your product or service to their audience.
- Event or experience: The campaign will invite influencers to attend or cover an event or experience (online/offline). Influencers will create content capturing their experience to share with their audience.
- Custom: The campaign will have a custom brief tailored to your specific needs. You can define exactly what you want influencers to do and how you want them to represent your brand.
How to set up your campaign focus
When creating a campaign, go to the Campaign details page and select the campaign focus that best describes what you are promoting. Depending on the campaign focus you select, you will be asked to provide additional details.
1. If you select Product or service
- Product or service name: Add the name of the product or service you are promoting.
- Product or service link: Add a link to the product or service page.
- Product or service description: Describe your product or service so our AI can use it to identify the most suitable influencers for your campaign.
- Add instructions to receive/purchase product or service: Enable the toggle if influencers need to purchase or receive the product or service.
- If enabled, add instructions on how influencers can purchase or receive the product or service.
- Include where to buy, cost, product version (if applicable), and any special purchase instructions (for product purchases).
- Include delivery details, what's included, service location(s), visit date/time (if applicable), contact person, and any instructions for staff (for product or service sponsorship).
2. If you select Event or experience
Event or experience details: Provide event details such as date, time, location, and what to expect.
3. If you select Custom
Custom details: Describe what is required of the influencer, for example, downloading an app or signing up for an account.