What is an Influencer marketing campaign?
An Influencer marketing campaign lets you partner with influencers who create and publish social media content to promote your brand to their followers.
How to create an Influencer marketing campaign?
Go to Campaigns and click + Create Campaign. Select Influencer marketing as your campaign type, then follow the steps below.
Step 1: Add campaign details
Add the basic information about your campaign.
- Campaign name: Give your campaign a clear and descriptive name.
- Campaign goal: Select what you want to achieve (Awareness, Engagement, or Conversion).
- Campaign focus: Choose the category that best describes your campaign (Product or service, Event or experience, or Custom). Learn more.
Step 2: Add influencer requirements
Define the type of influencers you want for your campaign. Our AI uses this information to match you with the most suitable influencers. Learn more.
Step 3: Add campaign requirements
Set the content requirements, content boosting, campaign budget, and campaign duration.
- Content requirements: Add your platform, format, influencer follower range, campaign brief, and any additional details. You can add multiple content requirements for the same campaign, if you want influencers to create content across different platforms or in different formats. Learn more.
- Content boosting: Promote influencer content as ads to reach a wider audience and increase overall engagement. With AtisfyReach, boost content across Facebook, Instagram, and TikTok. Learn more.
- Campaign budget: Set your campaign budget. This is calculated based on your campaign's specific requirements and reflects the lowest investment needed to launch it as intended. Learn more.
- Budget allocation: Choose how your budget is distributed across content types, whether it's allocated automatically by AI based on content performance, or manually according to your preferences. Learn more.
- Campaign duration: Select your campaign publishing start and end dates. Learn more.
- Auto-extension: Enable auto-extension to automatically extend your campaign duration if budget remains at the end date, increasing your chances of maximising results. Learn more.
Step 4: Add contract terms
Select the brand safety rules and campaign terms and conditions that influencers must follow for your campaign. This helps ensure all content created is consistent with your brand and campaign objectives. Learn more.
Step 5: Review and launch
Before launching your campaign, review all the details you've added across each step. If everything looks good, proceed to payment to launch your campaign.
Once payment is processed, your campaign goes live and you can sit back. Our AI takes care of the rest, finding the best influencers for your campaign and keeping it on track to finish within the expected timeline.
What are you waiting for? Create your campaign with us to achieve the best results.