An influencer selection package determines how much involvement your brand has in reviewing and shortlisting influencers for your campaign.
AtisfyReach uses your campaign requirements—such as location, age, gender, niche and minimum follower count—to identify suitable influencers. Depending on the package you choose, your brand may review and shortlist profiles before AI determines the final selection.
How does the influencer selection process work?
The process generally includes the following stages:
- AI identifies influencers who match your campaign requirements.
- Expressions of interest are collected from the matched influencers.
- If you selected Hybrid selection or Pre-selection, the interested profiles are shared with your brand for review.
- Your brand shortlists influencers according to the requirements of the selected package.
- AI evaluates the eligible profiles and determines the final selection based on predicted campaign performance.
With AI selection, the review and shortlisting stages are managed entirely by AI, so no action is required from your brand.
What packages are available?
AI selection — Recommended
AI selection provides a fully managed, performance-focused selection process.
AI identifies influencers who match your campaign requirements, evaluates their suitability and predicted performance, and selects the strongest combination for your campaign. Your brand does not need to review or shortlist any profiles.
Because AI can evaluate the full pool of suitable influencers without manual restrictions, this package provides the strongest potential campaign performance and the fastest selection process.
Best for: Brands prioritising campaign performance, speed and a hands-off experience.
Key benefits:
- Fully AI-powered matching and selection
- No manual shortlisting required
- Strongest potential campaign ROI
- Fastest campaign launch
Hybrid selection
Hybrid selection combines brand input with AI-powered matching and selection.
AI identifies influencers who match your campaign requirements and collects their expressions of interest. Your brand then reviews the available profiles and shortlists at least 50% of the influencers required for the campaign.
AI identifies suitable lookalike profiles to complete the candidate pool, evaluates all eligible influencers and selects the strongest final combination.
Influencers shortlisted by your brand are considered for the campaign, but only the top-performing influencers from the shortlist will be selected to submit content.
Best for: Brands that want some control over the profiles considered without reviewing and shortlisting the full influencer requirement.
Key benefits:
- A balance of brand control and AI automation
- Brand shortlists at least 50% of the required influencers
- AI completes the influencer pool
- AI determines the final selection
Pre-selection
Pre-selection gives your brand the complete level of involvement in the review process.
AI identifies influencers who match your campaign requirements and collects their expressions of interest. Your brand then reviews the available profiles and shortlists enough influencers to fulfil 100% of the campaign requirement.
AI evaluates the shortlisted profiles and selects the strongest final combination for the campaign.
AI reviews your shortlist and selects the final mix based on predicted campaign performance.
Best for: Brands with strict compliance requirements or specific preferences that require every potential influencer to be reviewed.
Key benefits:
- Review every influencer considered for the campaign
- Full control over the shortlist
- AI evaluates the approved pool
- AI determines the final selection
Which package should I choose?
Choose AI selection if you want AI to manage the complete selection process and campaign performance and speed are your main priorities.
Choose Hybrid selection if you want to review some influencers while allowing AI to complete the candidate pool and determine the final selection.
Choose Pre-selection if your brand needs to review every influencer considered for the campaign before AI makes the final selection.
Does shortlisting guarantee that an influencer will be selected?
No. Shortlisting confirms that your brand is comfortable working with an influencer and makes that profile eligible for final selection.
AI evaluates the eligible profiles and selects the strongest combination based on campaign requirements and predicted performance. Some shortlisted influencers may therefore not be included in the final campaign.
Shortlisting additional suitable profiles gives AI a broader pool to evaluate and can also help prevent delays if an influencer becomes unavailable.
How does my package affect the campaign timeline?
AI selection provides the fastest selection process because no brand review or manual shortlisting is required.
Hybrid selection and Pre-selection include an additional review stage. Your matched influencer list will be available for review within seven days of campaign publication. Once the list is ready, review and submit your shortlist promptly to help keep your campaign on schedule.
If you do not submit your shortlist within the requested timeframe, your campaign dates may need to be revised.
How does my package affect estimated performance?
The package you choose can influence your campaign’s estimated performance.
With AI selection, AI has the greatest flexibility to evaluate the complete pool of suitable influencers and select the strongest combination based on predicted performance.
With Hybrid selection and Pre-selection, AI makes the final selection from a more restricted pool because the profiles considered are influenced by your shortlist. This may affect the campaign’s estimated reach, impressions, engagement and ROI.
Approving more suitable influencers gives AI a broader pool to evaluate and increases its ability to create a strong final selection.