What are campaign requirements?
Campaign requirements cover the content requirements, budget, and schedule for your campaign. This step ensures influencers have everything they need to create content that aligns with your campaign goals.
How to set up your campaign requirements
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Content requirements
Add the content requirements for your campaign. This includes:- Platform, format, influencer follower range, content review, cross-posting, and campaign brief for influencer marketing campaign.
- Format, duration or type, number of content formats, creative brief for user-generated campaign.
You can add multiple content requirements for the same campaign, if you want influencers to create content across different platforms or in different formats.
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Content boosting (optional)
Enable Content boosting if you want to boost your best-performing content(s) to reach more people and increase engagement.
Note: Content boosting is available only for Facebook, Instagram, and TikTok.
Once enabled, select the Boosting duration, the length of time you want the content to be boosted. -
Campaign budget
Set the total amount you want to spend on your campaign.- Influencer budget: Enter the budget you want to spend on influencers for this campaign. The required budget to launch your campaign will depend on your influencer and content requirements.
- Boosting budget: If you’ve enabled content boosting, add a budget to boost your campaign's reach on social media platforms.
- Budget allocation: Choose whether your budget should be allocated automatically by AI based on content performance or manually according to your preferences. You can learn more about it here.
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Campaign duration
Set the dates for your campaign to define:
1. When influencers should publish content on their socials : For Influencer marketing campaigns.
2. When influencers should submit content for review: For UGC campaigns.
Once you've completed your campaign requirements, click Save and Continue to proceed to Contract terms.