Content types: What they are and what's available

What is a content type?
A content type is the type of content you want influencers to create for your campaign.

• Influencer marketing campaigns: Content type is the platform and format of content influencers will create and publish on their social media channels.
• UGC campaigns: Content type is the format and duration/type of the content influencers will create for your brand.

Content types you can create for influencer marketing campaigns:

1. Instagram: Image (single, carousel), Story 10+ seconds, Reel 10–60 seconds
2. Facebook: Image (single), Reel 10–60 seconds, Live 1 hour, Check in location
3. TikTok: Video 10–60 seconds, Live (1, 2, 3, 4 hours)
4. YouTube: Shorts 10–60 seconds, Video 5+ minutes, Live 1 hour
5. Twitch: Live 1 hour

For more details on setting up content requirements for influencer marketing campaign, refer to this help article.

Content types you can create for UGC campaigns:

1. Video (10–60 seconds, 60–120 seconds, 120–180 seconds)
2. Image (Single, 2–3 images, 4–5 images, 6–7 images, 8–10 images)

For more details on setting up content requirements for UGC campaign, refer to this help article.