What are content requirements?
Content requirements define the specifics of the content influencers will create for your user-generated content (UGC) campaign. This includes the format, duration or type, number of content formats, creative brief, and any additional details influencers need to follow.
How to add content requirements
When creating a campaign, go to the Content requirements section under the Campaign requirements page. Click + Add to open the content requirements page.
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Choose a format
Select whether influencers will create Video or Image content. -
Set the duration or type
The options available will depend on the format selected:- Video: 10–60 seconds, 60–120 seconds, or 120–180 seconds.
- Image: Single image, 2–3 images, 4–5 images, 6–7 images, or 8–10 images.
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Content review (enabled by default)
Content review is mandatory for UGC campaigns and is enabled by default. All content submitted by influencers will be reviewed and must be approved before it goes live. For more details on content review, read this article. -
Add your creative brief
Describe what influencers should and shouldn't include in their photo(s) or video(s). Be as specific as possible to ensure the content aligns with your brand. -
Add media files (optional)
Upload any assets influencers may need, such as your logo, product imagery, or reference PDFs.
Once you've added your content requirements, they'll appear in the Content requirements list on the campaign requirements page. You can edit or delete any requirement, or add additional content requirements as needed.