What are influencer requirements?
Influencer requirements define the type of influencers you want for your campaign. Setting clear influencer requirements helps our AI match you with the most suitable influencers based on your preferences.
How to set up your influencer requirements
- Gender: Select the gender of the influencers you want for your campaign. If you have no gender preference, select Open to all.
- Age group: Select the age group of the influencers you want for your campaign. You can select multiple age groups.
- Content language: Select the language in which influencers should create content for your campaign. This ensures the content reaches the right audience in the right language.
- Countries: Select the countries where you want your influencers to be based. You can select multiple countries.
Target specific city: If you want to target influencers in a specific city within a selected country, enable this option and add the city name. - Influencer niche: Select the content categories your ideal influencers should specialise in. You can select up to 6 niches. This helps our AI find influencers whose content aligns with your campaign and target audience.
- Describe your ideal influencer: Describe the type of influencer you are looking for. Our AI will find the most suitable influencers based on your description: style, aesthetic, personality, or any other preferences you have in mind.
- Exclude influencers: If you want to exclude influencers who have worked with competitor brands or used specific hashtags, enable this toggle. You can add competitor brand names and hashtags to exclude influencers associated with them.
Once you've set your influencer requirements, click Save and Continue to proceed to Campaign requirements.