Choosing the right start and end dates for your campaign is important to achieve the best results. The duration you select directly affects overall performance effectiveness of the campaign. Here’s how to choose the ideal campaign duration for the best results.
Understanding the Confidence Meter
When selecting your campaign dates, you’ll see a confidence meter on the right side of the calendar. This tool helps you understand whether the dates you've chosen are ideal for maximising results. The confidence meter shows 3 levels:
Low Confidence Level: If the meter shows a low confidence level, it means the selected duration is too short. This may prevent us from matching your brand with the right influencers, and the timeframe might be insufficient for influencers to accept the job and create high-quality content. Therefore, we would suggest increasing the duration.
Medium Confidence Level: A medium confidence level indicates that while there is enough time to assign influencers to your campaign, the timeframe may not be ideal for the influencers to create and submit the best quality content. Increasing the duration can help achieve optimum results.
High Confidence Level: A high confidence level means you’ve selected the optimal duration for your campaign. This provides plenty of time for influencers to accept the job, create, and submit high-quality content, giving you the best possible results.
Before finalising your dates, make sure to check the confidence meter. Always aim for a high confidence level to get best results.