Content details allow you to define all the details for the content type you want influencers to create and publish for your campaign.
To create content details for a content type, you need to add:
- Format: It refers to the type of content you want influencers to create for your campaign (Image, Check-in, Live stream, Video, Reel, Short, Story).
- Influencer follower range: It refers to the follower range an influencer must have to be eligible for your content type. You can set a specific follower range or allow our AI to automatically optimise influencer selection based on performance.
- Platform: It is a social media platform where your influencer will publish the content for your campaign (Facebook, YouTube, Instagram, TikTok, Twitch).
- Duration/type: It refers to the specific details of your chosen format (Image, Check-in, Live stream, Video, Reel, Short, Story).
For example, if you choose a Video, Short, Story, or Live stream format, you can select the duration of the content.
If you choose an image format, you can select either a single image or a carousel image for the content.
If you choose a check-in format, you can add the location link for the content.
Once set up, the AI will assign each content type to suitable influencers, who will create and publish unique content for your campaign.