On our platform, there are two options for allocating the influencer campaign budget: manual allocation or AI-allocation.
AI allocation: You can set the percentage of your influencer campaign budget that AI allocates to the best performing promo sets. The remaining budget (excluding boosting budget) is then distributed among all promo sets.
Manual allocation: You can choose to allocate the budget (excluding boosting budget) manually across the different promo sets according to your preferences.
Both methods are designed to help you maximise the impact of your campaign. Choose the one that best fits your goals.
Note: Budget allocation is only available when multiple promo sets are selected. You can still create and publish a campaign with a single promo set.