What is cross-posting and how does it work

Cross-posting is when you ask influencers to publish the same content across multiple social media platforms without changing the content or message. This helps maximise the reach and engagement of your campaign.

How does it work?

1. Select platform and format
   When adding content requirements for your campaign, select the platform and format you want influencers to create content for. This becomes your primary content, the main piece of content influencers will create for your campaign.
2. Turn on cross-posting
   Toggle on Cross-post the content to publish the same content across additional platforms.
3. Select the platforms and formats for cross-posting
   Choose the additional platforms and formats you want the primary content cross-posted to. The available platforms and formats will be based on your primary content selection. The content stays the same, just published on more platforms.
4. Add your campaign brief
   The information you provide here guides influencers in creating content that aligns with your campaign goals and brand expectations.
   Creative brief: Describe what influencers should and shouldn't include in their photo(s) or video(s).
   Caption brief: Describe what influencers should and shouldn't mention in their caption.
   Post tags: Based on the selected platforms, you can also add hashtags, collaborators, tags, and mentions you want influencers to include in their posts.

Note: The brief and post tags provided here applies to primary content created by influencers. Unless specific instructions are provided for cross-posted content, these guidelines also apply to all cross-posted content.

5. Add additional instructions (optional)
   If the cross-posted platforms need specific instructions, you can add these here:

• Add instructions, hashtags, collaborators, account tags, and mentions for influencers to use.
• Upload all essential campaign assets influencers may need, such as logos, imagery, or PDFs.

Note: Content review is available only for eligible platforms and formats. Since cross-posted content is the same as the primary content, it is not eligible for content review.